Launching the ‘New’ Brand

As a creative I’ve never been able to sit still, always eager and curious to see what was around the corner, which has been great as it’s kept me on my game, learning every day and hellbent on constantly improving. My curiosity led me from almost taking a Computer Systems Engineering degree to instead taking a Multimedia Technology and Design degree.

During the degree I learnt a very broad array of skills and gained knowledge that was previously alien to me during my school days. Those skills will be with me forever, however they are really just a stepping stone for what’s to come.

Why is this relevant on a post about my personal brand? See it’s been over 7 years since I graduated and my personal brand has been a work in progress, so much so that for most of the time I have only ever shown a holding page on trevorswayne.com, and my social accounts flickered from design to design with no consistency.

However whilst I may not have had a solid brand I was out in the workplace, working on honing my skills, broadening my horizons, learning the industry, accepting each opportunity as it came into fruition. I’ve now reached a point in my career where I’m confident in my long term direction and goals; I now have a 5 year plan, I even have a 10 year plan, and what’s more I’m as excited for the journey as I am the milestones.

You may wonder why this post references personal brand rather than personal branding design, that’s simple, because personal branding design should reflect the brand personality it represents throughout. Therefore I wanted to reflect the 3 most important traits of me as a person: Curiosity, Boldness, and Kaizen.

I created a series of Wordmarks, almost timeless typographic logos that aim to convey the above sentiment. I understand that these may be up for ‘refinement’ in the not-so-distant future, however given the maturity in my career I’m comfortable they will have a sizeable shelf-life.